Claiming The #1 Hotel Ranking On Tripadvisor Has Never Been This Easy
Last week, we celebrated a significant triumph — after utilizing Scarlet Connect’s reputation management solution for over six months, the Comfort Suites Greenville Airport property has claimed the #1 ranking on Tripadvisor within the fast-expanding market of Greenville, SC. We want to once again commend the staff at Comfort Suites Greenville Airport for harnessing the power of Scarlet Connect’s automated features to connect with guests and, in turn, increase the frequency and consistency of positive reviews on public hotel ranking platforms.
As it turns out, Comfort Suites Greenville Airport is not the only hotel making tremendous strides via Scarlet Connect’s reputation management solution. Ahead, we’re shedding light on remarkable statistics revealing just how easy it is to seize the #1 spot on Tripadvisor. While some things in life may seem too good to be true, Scarlet Connect’s winning client statistics speak for themselves. And the best part? A completely automated journey to the top.
Over 1 in 5 Hotels Using Scarlet Connect’s Reputation Management Solution Are Ranked #1
After opening during the COVID-19 pandemic, the Holiday Inn Express & Suites of Jackson, Georgia has managed to not only sustain but improve upon their initial rankings. In February of 2021. HIEX Jackson was a brand-new property with attractive amenities like free breakfast, a sparkling pool, and well-equipped fitness center — outside of facing pandemic-related challenges, they were certainly poised from the beginning to elicit positive reviews. However, nearly a year and a half after their opening date, the property only garnered seven reviews on Tripadvisor.
Since incorporating Scarlet Connect’s reputation management into its operations as of June 2022, HIEX Jackson has received quadruple the number of reviews in 2/3 of the time, averaging 4.6 stars (over two-thirds of which are perfect 5 out of 5 rankings!)
Dominating The Scene: Half Of Hotels Using Scarlet Connect’s Reputation Management Solution Have Skyrocketed To The Top 5 Positions On Tripadvisor
The Fairfield Inn Locust Grove is another noteworthy success story. While many brand new hotels will naturally receive positive rankings due to their newness, it just so happened that the Fairfield Inn Locust Grove opened in February of 2020 — right as the world was about to shut down in response to COVID-19. For the next 2.5 years of the pandemic, the property struggled to maintain above average reviews, capturing only 20 Tripadvisor submissions at an average of 3.9 stars.
In the year since the Fairfield Inn Locust Grove team integrated Scarlet Connect’s reputation management solution into their daily operations, they’ve witnessed remarkable strides:
275% increase in number of reviews within 40% of the time
Review average of 4.5 stars within a year of utilizing Scarlet Connect (compared to previous of 3.9)
Over 90% of Scarlet Connect-prompted reviews on Tripadvisor were 4 or 5 out of 5 stars
Received the Tripadvisor Travelers’ Choice award for 2023
As a result of their efforts — most of which are automated via Scarlet Connect’s reputation management solution — the Fairfield Inn Locust Grove is now ranked #3 out of 11 properties in the Tripadvisor Locust Grove market. We look forward to seeing them at #1 within the year!
What’s Your Property’s Plan For Managing Its Reputation And Increasing Its Rankings?
While the properties we’ve celebrated thus far tend to be in smaller markets, readers may wonder what progress looks like for properties in some of the most sought-after destinations in the United States. This brings us to our next reputation management superstar: Crowne Plaza Los Angeles Harbor (currently ranked 133 out of 420 properties).
Why does Scarlet Connect consider Crowne Plaza LA Harbor to be one of its most high potential prospects? Since adopting our reputation management software in March of 2022, they have continued to outpace previous growth records, boosting themselves into the top one-third of the Los Angeles hotel market. Take a look at some revealing insights below:
Compared to other hotels in their market, their site has garnered 74% more visits and 635% more reviews within the past six months. While their overall average rating is 3.5 stars, they have averaged 4.0 stars in the past six months. At this pace, Crowne Plaza LA Harbor is likely to continue outpacing their name-brand and boutique competitors, catapulting themselves into the top 25% of hotels in Los Angeles.
Did you take note of the 100% management response rate? Here, Crowne Plaza LA Harbor is beating out their competition by 68%, which means that most of their competitors are likely not responding to guest reviews on Tripadvisor. Other than the management response rate, their entire reputation management process is automated. Crowne Plaza LA Harbor is a promising example of how doing anything is better than doing nothing.
More Page Views. More Positive Reviews. Higher Average RankingS. All Automated.
Regardless of your market size, hotel age, or available amenities, Scarlet Connect’s reputation management can help your property start scaling the rankings to reach the top 10, top 5, and eventually, #1 position on Tripadvisor in your designated area. Currently, half of our properties using Scarlet Connect’s reputation management software are in the top 5 of their respective markets. Our solutions are designed for hotels by hoteliers who understand the need to drive public ratings while reducing the burden on staff — particularly in a high-turnover industry. Get in touch with us today to schedule a free demo of our reputation management solution and start making steps toward reaching the top of your Tripadvisor market.
